Creative Lead for start-up VAQIT vodka soda’s social presence.

Project Overview

VAQIT is a Colorado-born lifestyle brand built around a simple idea: ready-to-drink vodka sodas crafted from real premium vodka and elevated, all-natural fruit flavors — designed to complement memorable, social moments wherever they happen.

As Creative Lead for VAQIT’s social presence, I was responsible for shaping the social narrative and creative identity that would introduce the brand to its audience. From early concepting to execution, I directed how VAQIT’s values — simplicity, refreshment, and shared good times — came to life visually and verbally across platforms. I led the development of campaign concepts, visual language, tone of voice, and content formats to establish VAQIT as a refreshingly authentic presence in the RTD (ready-to-drink) beverage market.

Context & Challenge

VAQIT entered the highly competitive ready-to-drink beverage market, where major brands dominate shelf space and consumer attention. The challenge was not just to introduce a new product, but to build a brand with distinct personality and cultural relevance — one that didn’t feel like a typical canned drink launch but instead spoke to the lifestyle and experiences of its audience.

The brand’s core positioning — real vodka, natural flavors, clean finish, and social simplicity — needed to translate into a creative language that would work organically on social platforms. This meant creating content that felt real, sharable, and memorable, while also differentiating VAQIT from legacy beverage marketing tropes.

As Creative Lead, I was tasked with transforming that positioning into a cohesive social strategy, developing creative concepts and executions that captured VAQIT’s essence: effortless refreshment for shared moments, whether at the beach, the backyard, or the slopes. The goal was not only to drive awareness and trial, but to cultivate a community around a new brand voice in a crowded category.

Role: Creative Director