Creative Lead for start-up The Drunk Book Club

Project Overview

The Drunk Book Club was a social-first creative experiment designed to reframe how people engage with books, culture, and community. Built at the intersection of literature, nightlife, and internet humor, the project transformed the traditionally quiet, academic idea of a book club into something loud, visual, and inherently shareable.

Part book club, part social event, part content engine, The Drunk Book Club used irreverent tone, bold visuals, and culturally fluent storytelling to make reading feel less like homework and more like a reason to gather. The project lived primarily on social platforms, where it functioned as both a brand and a community—one that invited people to show up, drink something fun, and talk about books without taking themselves too seriously.

Context & Challenge

Book culture online often falls into two extremes: overly academic or overly aesthetic. The challenge was to create something that felt smart without being pretentious, social without being try-hard, and visually distinct in a space saturated with “cozy” book content.

The goal was to:

• Make reading feel social, accessible, and fun

• Build a recognizable voice that blended humor, culture, and lifestyle

• Create a visual identity that felt intentional but not precious

• Design content that could live naturally on social platforms and invite participation

The Drunk Book Club needed to feel like a brand people wanted to be part of — not something telling them how to read, but inviting them into a shared moment.

Role: Creative Director