American Express creates a secret garden oasis for Card Members in the middle of the desert.
Boasting upwards of 125,000 attendees in one weekend, Coachella is the place to be. American Express tackled the pain points of this experience by creating a secret garden oasis in the middle of the desert. The lounge gave Card Members a place to chill out with shade, fans, games, a full bar and of course plenty of organic Instagrammable moments. We incorporated nods of the American Express visual identity without being overtly branded. The secret garden oasis was a huge success on-site, constantly being at capacity with a line of 75+ festival goers.
Role: Art Director @ Momentum Worldwide
