Creative Lead for OkCupid’s social media presence.
Project Overview
OkCupid is a leading online dating service focused on meaningful connections through personalized matching. For this project, I led the creative vision and execution of OkCupid’s social presence, designed to deepen user engagement, celebrate authentic expression, and translate the brand’s values into social media experiences that feel native, playful, and community-centric.
Context & Challenge
OkCupid has always differentiated itself through inclusivity and personality-based matching. For OkCupid, the goal was to leverage those strengths to:
Increase brand affinity on social platforms
Amplify community love and shared experiences
Shift perceptions of OkCupid from purely transactional to culturally relevant and conversational
This meant going beyond typical product promo posts — we needed social content that felt human, not corporate.
Role: Creative Director
