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James Barrett // Journalism + Creative Direction
  • EDITORIAL
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  • JIMMY ROX NEWSLETTER
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All for the Fans campaign gives American Express Card Members in-venue benefits to have the best time ever.

As an American Express Card Member you can take advantage of perks in Venues with Amex Partnerships such as pre-sale tickets, meet and greets and seat upgrades among others.  We created a campaign for 10 venues (NBA & NHL) across the US. 

I led this project with the supervision of my Creative Director where I had a heavy hand in the look and feel, casting, concept, wardrobe, shot list, and animation storyboards.  These assets were made into animations displayed on jumbotrons, ribbons and print throughout the arenas.  

Role: Art Director @ Momentum Worldwide

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© 2025 J BARRETT LLC